
UX Specialist
Safety for Women
The recent incidents of crime against women have again sparked a debate on women’s safety in India, every forward-looking community is working on various initiatives to alleviate the issues of women’s safety. To further complement these initiatives, we have identified the need for a mobile app that can be used Pre, In or Post Emergency.
​
Context:
Smartphones have now gone mainstream, helping us to improve our lives in many ways. Even in women safety, they can play a major role in avoiding untoward incidences.
All women should consider installing the app on their smartphones to keep themselves safe in all situations. This app features...
Emergency call
Download safety apps
Join self-defense training
Event participation
Share safety tips
Counseling service via anonymous chat
​
One-click call or SMS



Challenges
Create a Women Safety app that can be used in Pre, In or Post Emergency
Define a demographic criteria-Foetus to old age women
Data gathering
The Approach/ Process
Data gathering – interviews
Storyboarding
Scenarios
Create Personas
User Validation
Interaction Design



Goals
Ability to provide quick help at the fingertip
​
Easy track and reach and share feature
​
Provide De-stress, SOS functionality
​
Guide in post and pre-emergency situation
​
Increase collective social and emotional intelligence
​